TrueBlue in the News
The excitement about TrueBlue™ Blueberry Juice Cocktails continues to grow in the media. Below are just a few news and magazine clippings about TrueBlue™.
- Nickelodeon's "Goods" review of TrueBlue
TrueBlue's blueberry juices offer all the stained-tongue fun of their less-nutritious counterparts with loads more antioxidants and loads less sugar.
Nickelodeon ParentsConnect.com - July, 2008 - TrueBlue Milkshake (PDF)
Studies have shown that blueberries are packed with health benefits.
Pottsboro Newspaper - May, 2007 - Celebrate National Nutrition Month (PDF)
Lift up a glass of TrueBlue blueberry juice and give cheers to National Nutrition Month in March.
American Outlook - May, 2007 - Thirst Factor (PDF)
Another awesome refresher is TrueBlue Blueberry Pomegranate juice, a juice that's dark in color but lighter in flavor than most other juices on the store shelves.
Oakland Tribune - May, 2007 - Blueberry juice has all benefits of fruit (PDF)
Nearly everyone is aware of the antioxidant properties of the bluebery, but did you know research shows those tiny berries bursting with juice have other health benefits?
The Middletown Press - May, 2007 - Blueberry Smoothie (PDF)
In a blender, combine TrueBlue blueberry juice cocktail.
Taste of the South - May, 2007 - Blueberries Give MRIs Boost (PDF)
Blueberries are a powerhouse fruit. Now, blueberries are being used to improve magnetic resonance imaging (MRI) procedures.
Calgary Herald - May, 2007 - Fruit juices are packing bigger punch (PDF)
Remember when fruit was happy being itself - and we were happy, too? Then we discovered antioxidants, and suddenly it was not enough for a berry to be naturally nutritious and delicious; it had to whack the rust out of us, too.
North Jersey - May, 2007 - Spring Milkshake (PDF)
Leading Brands, a premium healthy beverage company introduces a fun and unique blueberry milkshake recipe that will put a smile on everyone's face this spring.
Lake Region Times - May, 2007 - TrueBlue (PDF)
Blueberry pie is one way to gain the health benefits of those fabulous blues, but if you want to skip the fat most and the sugar, drinking yoru blueberries might be the answer.
The Pueblo Chieftain - May, 2007 - Sippin' (PDF)
Your mom or any nutritionist will tell you that eating whole fruit is the best way to get antioxidants. But if you're looking for something tasty with some health benefits as a bonus, try TrueBlue drinks.
Daily Camera - April, 2007 - TrueBlue (PDF)
Satellite 416 - April, 2007 - The nexct big (Blue) thing (PDF)
I received a couple of samples of TrueBlue juice the other day. It's blueberry juice that comes in six different concoctions.
Cape May County - April, 2007 - TrueBlue! (PDF)
All I can think when I drink TrueBlue is : How many tiny blueberries did it take to make this delicious beverage?
Edge Boston - April, 2007 - Don't sleep on blueberries (PDF)
A new drink on the market, TrueBlue, exposes the numerous benefits of blueberries including them being the #1 antioxidant
The Atlanta Voice - April, 2007 - TrueBlue blueberry cocktail (PDF)
With TrueBlue blueberry cocktail, you can now enjoy the delicious taste of antioxidant-rich blueberries all year long.
East Coast Living Magazine - April, 2007 - Krogers to stock TrueBlue (PDF)
Kroger has announced that it will carry four flavors of TrueBlue Blueberry Juice.
Grocery Headquarters - April, 2007 - Blueberries May Prevent Colon Cancer (PDF)
Researches from Rutgers University and the US Department of Agriculture suggest that a compound in blueberries may be good for preventing colon cancer.
Lancaster Farming - April, 2007 - Blueberry milkshake recipe offers tasty, healthy treat (PDF)
TrueBlue blueberry juice cocktail is an all natural product that is lightly sweetened with cane sugar.
Plattsmouth Journal - April, 2007 - Spring Milkshake (PDF)
With 25% fewer calories per serving than most cranberry-based products, TrueBlue is also a preferred dietary choice for health-conscious consumers.
Thompson Courier - April, 2007 - Full of antioxidants even the kids will love (PDF)
A couple weeks ago, Leading Brands, a premium beverage company, sent samples of their newly developed TrueBlue blueberry juice. The staff response was favorable, everyone liked the juice
The Voyageur Press - April, 2007 - Celebrate National Nutrition Month (PDF)
Full of antioxidants even the kids will love.
American Outlook - March, 2007 - The Blueberry Experience (PDF)
For more of a blueberry experience, there's TrueBlue, winner of the 2005 Best New Blueberry Beverage Award.
Miami Herald - March, 2007 - Alternative to Pop: Blueberry juice? (PDF)
Lift up a glass of blueberry juice and give cheers to National Nutrition Month in March.
Neighbor Newspapers - March, 2007 - Enjoy blueberry milkshake (PDF)
Enjoy a fun and unique blueberry milkshake recipe that will put a smile on everyone's face this spring.
Mountain News - March, 2007 - Health Drink (PDF)
Leading Brands announces TrueBlue Blueberry-Blackberry juice cocktail in 64-ounce and 16-ounce sizes in both the United States and Canada.
CSP - March, 2007 - Beneficios Del Arandano (PDF)
Como parte del Mes Nacional de la Nutricion.
El Sentinel Orlando - March, 2007 - TrueBlue blueberries (PDF)
Fore of the blueberry experience, at less than a quarter of the price, there's TrueBlue.
Belleville News Democrate - March, 2007 - National Nutrition Month (PDF)
Lift up a glass of TrueBlue blueberry juice and give cheers to National Nutrition Month.
News-Reporter - March, 2007 - TrueBlue (PDF)
An eight-ounce serving contains 110 calories, 5 grams sodium, 26 grams sugar and half as much juice as a full serving of blueberires.
Contra Coast Times - March, 2007 - Black and blue and good for you (PDF)
The smell of TrueBlue blueberry blackberry is delicately tart and fruity.
Montreal Gazette - February, 2007 - Drink healthy blueberry juice (PDF)
"But how many blueberries can you eat? Leading Brands, Inc., a premium healthy beverage company, has introduced TrueBlue Blueberry juice."
St. Joseph News-Press - January, 2007 - Taste Thursday: Blueberry Juice (PDF)
"TrueBlue has 25% fewer calories per serving than most cranberry-based juice products."
Fox 2 TV Station (Detroit, Michigan) - January, 2007 - First Course (PDF)
"There's a new juice on the market: TrueBlue, made by Leading Brands."
The Sacramento Bee (Sacramento, California) - January, 2007 - ON THE SHELF (PDF)
"Love blueberries but hate the offseason prices? Maybe the solution you're looking for comes in a bottle rather than a box."
Tucson Citizen (Tucson, Arizona) - January, 2007 - Sweet Sips / Blueberry cocktail is a juicy zinger (PDF)
"We get a kick out of trying less-than-familiar beverages, and we enjoyed the bright, aromatic zing of TrueBlue blueberry-juice cocktail."
Houston Chronicle (Houston, Texas) - January, 2007 - TrueBlue is new brew (PDF)
"Comparing blueberry juice cocktails is not easy. The newest brand to arrive here is TrueBlue, a Canadian line."
StarTribune (Minneapolis, Minnesota) - January, 2007 - Holiday Cider: Award Winning TrueBlue Blueberry Juice (PDF)
"A quick and easy recipe for the holiday season."
East County Times (Baltimore, Maryland) - December, 2006 - Drinkable blueberries (PDF)
"Often touted as a "super food," blueberries are now easily accessible to consumers through TrueBlue Blueberry Juice Cocktail."
Grocery Headquarters - December, 2006 - Blueberry Fever (PDF)
"More antioxidants than any other fruit or vegetable. Better than meds at reducing cholesterol. No wonder a local company hit it big with blueberry juice."
Vancouver Magazine (Vancouver, British Columbia) - December, 2006 - A Quick and Easy Recipe for the Holiday Season (PDF)
"Leading Brands Inc., a premium healthy beverage company, introduces a fun and unique blueberry cider recipe that will impress every holiday guest."
Gold Country Times (California) - December, 2006 - Our Take (PDF)
"TrueBlue introduced a new variety to its line of blueberry beverages."
Stagnito's New Products Magazine - December, 2006 - New products (PDF)
"TrueBlue Blueberry juice cocktail from concentrate tastes just like a slice of blueberry pie."
The Hamilton Spectator (Hamilton, Ontario) - November, 2006 - Let's talk Turkey Day in many different ways (PDF)
"If you're looking for something a little unusual to drink, along with the wine or other festive beverages, the makers of 'TrueBlue' offer an interesting BLUEBERRY HOLIDAY CIDER."
Press Journal (Vero Beach, Florida) - November, 2006 - TrueBlue: Drink Your Berries (PDF)
"Now that blueberry season is over, you can get your blueberry fix by drinking TrueBlue blueberry juice.
Arlington Heights Post (Chicago, Illinois) - November, 2006 - Blueberry Cider (PDF)
"Well, perhaps to combat the deluge of cranberry and pomegranate propaganda that starts up this time of year, blueberries have staged a coup with a cocktail from a company called TrueBlue."
The Atlanta Journal-Constitution (Georgia) - November, 2006 - One good drink (PDF)
"Hot cider is a popular autumn treat, but apples aren't necessarily required. Try using TrueBlue Blueberry Cocktail, and you'll not only have a delicious drink but a healthful one, too.
The Detroit News (Detroit, Michigan) - November, 2006 - Award-winning, true blue blueberry juice (PDF)
"Leading Brands Inc., a premium healthy beverage company, introduces a fun and unique blueberry cider recipe that will impress every holiday guest."
The Examiner's Town & Country (Missouri) - November, 2006 - TrueBlue blueberry cider (PDF)
"Since the holiday season is just around the corner and days are cooling off, here is a delicious recipe not only to warm you up, but to keep you healthy!"
Gold Country Times (Sutter Creek, California) - November, 2006 - TrueBlue Blueberry Juice Cocktail (PDF)
"Speaking of apples, we've been sipping on TrueBlue Blueberry juice all week and the stuff is fabulous."
Village Reporter (Topsfield, Massachusetts) - October, 2006 - Blueberry drink to be produced in East (PDF)
"VANCOUVER - Leading Brands Inc. plans to start producing its TrueBlue blueberry drink in Eastern Canada...to improve customer service and sales."
The Windsor Star (Ontario) - September, 2006 - Leading Brands to produce drink in Eastern Canada (PDF)
"McRae said TrueBlue is carried in more than 14,000 chain grocery stores in Canada and the United States."
Telegraph-Journal (New Brunswick) - September, 2006 - Leading Brands looks east to improve sales, service (PDF)
"VANCOUVER - Leading Brands Inc. plans to start producing its TrueBlue blueberry drink in Eastern Canada in November."
Vernon Edition - The Daily Courier (Vernon) - September, 2006 - Leading Brands looks east to improve sales, service (PDF)
"Vancouver - Leading Brands Inc. plans to start producing its TrueBlue blueberry drink in Eastern Canada in November, a move intended to improve customer service and sales."
Kelowna Edition - The Daily Courier (Vernon, BC) - September, 2006 - Leading Brands turns TrueBlue to East Coast (PDF)
"Vancouver - Leading Brands Inc. plans to start producing its TrueBlue blueberry drink in Eastern Canada in November."
Daily News (Halifax, Nova Scotia) - September, 2006 - Blueberry drink to be made in the east to cut costs (PDF)
"Vancouver-based Leading Brands Inc. plans to start producing its TrueBlue blueberry drink in eastern Canada in November."
Toronto Star (Ontario) - September, 2006 - Blue Truth: The Berries Have It (PDF)
"Drink to good health with nutrient-rich TrueBlue Blueberry Juice Cocktails, available in five delicious flavours."
Canadian Living (Canada) - September, 2006 - TrueBlue Blueberry Iced Green Tea Cocktail (PDF)
"TrueBlue Blueberry Iced Green Tea Cocktail is a great way to incorporate the antioxidant power of blueberries into your diet."
Better Nutrition (United States) - September, 2006 - TrueBlue Blueberry Juice at America's Best Food Show (PDF)
"TrueBlue Blueberry Juice Cocktail won for best beverage at America's Best Food Show in Anaheim, CA."
ValueRich Magazine (Palm Beach, Florida) - September, 2006 - TrueBlue named Best Beverage of 2006 (PDF)
TrueBlue Blueberry Juice Cocktail was selected by America's Best Food Show as Best Beverage of 2006.
Balita Newspaper - September, 2006 - The Grapevine Sun (PDF)
"The juice...is delicious and chock full of antioxidants."
The Grapevine Sun (Texas) - August, 2006 - TrueBlue Blueberry Juice Cocktail (PDF)
"TrueBlue Blueberry Juice Cocktail from Vancouver has won Best Beverage of 2006 at America's Best Food Show and was judged best beverage in the people's choice awards."
Ottawa Citizen (Ontario) - August, 2006 - The Power of Blue (PDF)
"If you haven't heard by now, blueberries are among the best sources of antioxidants..."
The Sun, San Bernardino, California - August, 2006 - Blueberry beverage is antioxidant-rich (PDF)
Blueberry juice is fresh, sweet and shimmers with lushness. That's the pleasant discovery I made last week when Jill Klosowski, from Vancouver, British Columbia, stopped by the news room on her way to South Haven's 43rd annual blueberry festival..."
The Grand Rapids Press (Michigan) - August, 2006 - TrueBlue Wins Another Award Named Best Beverage of 2006 (PDF)
"America's Best Food Show has selected TrueBlue Blueberry Juice Cocktail as 'Best Beverage of 2006'."
MidValleyNews (California) - August, 2006 - A blueberry lover's dream (PDF)
"Blueberry Festival celebrates the tiny, blue fruit in more ways than one."
Kalamazoo Gazette (Michigan) - August, 2006 - Blueberries (PDF)
"With this summer's blueberry harvest shaping up to be one of the largest ever, it seems like everyone's got the blues these days..."
The Santa Barbara Independent (California) - August, 2006 - Get a blue start to the school day (PDF)
"Good To Go: A blueberry smoothie is a quick, nutritious way to start the day."
Airdie Echo (Alberta) - August, 2006 - TrueBlue goodness (PDF)
"Six ounces of TrueBlue Blueberry Juice Cocktail contains as much juice as half a cup of fresh blueberries."
Stoney Creek News (Ontario) - August, 2006 - TrueBlue (PDF)
"TrueBlue is a great way to get your dose of antioxidant blueberries."
Beyond Fitness (Canada) - August, 2006 - TrueBlue (PDF)
"Enjoy the goodness of blueberries year round by drinking the delicious, healthful TrueBlue."
Gold Country Times (California) - August, 2006 - Singing the blues (PDF)
"More cool news for hot days: If you like your drinks with some sweetness, TrueBlue will quench your thirst."
San Francisco Chronicle (California) - July, 2006 - Summer Choices to Stay Healthy (PDF)
"TrueBlue a blueberry juice cocktail has all the benefits of eating blueberries in one 16oz serving."
Hispanic Lifestyle (United States) - July, 2006 - Berry good recipes for a wonderful crop at peak of freshness (PDF)
"TrueBlue is a brand carried by Shaw's stores. The following two recipes come from TrueBlue."
The Providence Journal (Rhode Island) - July, 2006 - Canada: Leading Brands adds to TrueBlue range (PDF)
"Canadian drinks group Leading Brnads has added to its TrueBlue range."
Just-drinks (United States) - July, 2006 - TrueBlue Blueberry-Blackberry Juice Cocktail Introduced by Leading Brands (PDF)
"A wider selection of flavors not only draws more consumers to our brand but also increases the awareness of the brand."
Food Ingredients First (United States) - July, 2006 - Leading Brands Launches TrueBlue Blueberry-Blackberry Juice Cocktail (PDF)
"Blackberries are high in antioxidant activity and a wonderful match with the healthy great taste of TrueBlue Blueberry."
BevNet (United States) - July, 2006 - For true-blue blueberry lovers (PDF)
"To spead the cheer, the makers of TrueBlue Blueberry Juice Cocktail offer the following recipe for a cool, blue summer."
Santa Cruz Sentinel (California) - July, 2006 - Jill Klosowski/TrueBlue (PDF)
"Each 16 oz serving of TrueBlue contains as much juice as a full serving of fresh blueberries."
Breakfast Television (Edmonton) - June, 2006 - Getting juiced (PDF)
"TrueBlue has what it takes to become a leader in the highly competitive juice category."
Marketing (Canada) - June, 2006 - Local bottler toasted in T.O. for juice cocktail (PDF)
"Richmond's TrueBlue Blueberry Juice Cocktails is bursting with more than flavour - its bursting with pride."
Richmond News (British Columbia) - June, 2006 - Juice gets blues (PDF)
"Blueberries have been researched to be No. 1 antioxidant out of 40 fruits and vegetables."
The Ottawa Sun (Ontario) - June, 2006 - Tasty treats for your taste buds (PDF)
"TrueBlue banana smoothie is one drink to help keep you cool this summer."
Edmonton Sun (Alberta) - May, 2006 - Leading Brands has lead on Wal-Mart (PDF)
"Vancouver-based beverage company Leading Brands Inc. is preparing to introduce its products to Wal-Mart stores."
The Vancouver Sun (British Columbia) - May, 2006 - Access to Wal-Mart (PDF)
"Beverage company Leading Brands Inc. is preparing to introduce its products to Wal-Mart stores in Canada this year."
Edmonton Journal (Alberta) - May, 2006 - Best Bites: TrueBlue Blueberry Cranberry cocktail (PDF)
"Here's another new item that's hitched its wagon to the antioxidant star by touting the health value of blueberries."
St. Louis Post-Dispatch (Missouri) - May, 2006 - Juice is so berry good (PDF)
"TrueBlue Blueberry Juice Cocktails, made lovingly from fat Fraser Valley blueberries, has recieved another award."
Abbotsford Times (British Columbia) - May, 2006 - Winning the Family Weight Loss Game (PDF)
"Blueberries rank as the top antioxidant fruit and that could be all the motivation you need to glug down award-winning TrueBlue cocktails."
Port Arthur The News (Texas) - May, 2006 - Blueberry juice packs health in a bottle (PDF)
"Gaining the health benefits of blueberries just got tastier with TrueBlue Blueberry Juice Cocktails."
Metro (Toronto) - April, 2006 - Feeling blue (PDF)
"Leading Brands launched its TrueBlue brand of blueberry beverages last year, and these days it's more widely available than ever."
North Shore News (British Columbia) - April, 2006 - Celebrating the blues (PDF)
"Make your own fashion statement and find TrueBlue in the juice section of most food stores."
The Province (British Columbia) - April, 2006 - Chill Out: Hot trends in drinks, cocktails and other libations (PDF)
"Enjoy the goodness of blueberries all year round."
TriValleyCentral.com - April, 2006 - Go for good food (PDF)
"Go true blue and get healthy."
Toronto Sun (Ontario) - April, 2006 - Men's Denim Day Bounceback Event (PDF)
"TrueBlue Juices will be on hand to quench your thirst."
Bloomingdale's - April, 2006 - TrueBlue Blueberry Juice Cocktail (PDF)
"Leading Brands Inc. annouces the launch of TrueBlue Blueberry Juice Cocktail."
Alive (Canada) - April, 2006 - Best New Beverage Stays True to Blueberry (PDF)
"The North American Blueberry Council selected TrueBlue Blueberry Pomegranate Juice Cocktail as the 'Best New Blueberry Product of 2005'."
FoodServiceNews (Canada) - April, 2006 - Low-calorie juice (PDF)
"Sweetened with cane sugar and Splenda brand sweetener, LiteBlue contains 50% fewer calories than the company's TrueBlue Blueberry Cocktails.
CSP (United States) - April, 2006 - TrueBlue Wins Award (PDF)
"Named Best New Blueberry Beverage of 2005"
C Store (Canada) - April, 2006 - Blueberry Goodness (PDF)
"Blueberries are touted as one of those nutritionally-packed wonderfoods, which means you should really consume more of them."
Ottawa Citizen (Ontario) - March, 2006 - TrueBlue Wins Best Blueberry Beverage of 2005 by the North American Blueberry Council
"I receive calls virtually every day from consumers whose only reason for calling is to tell me that they love the taste of TrueBlue."
BevNet (United States) - March, 2006 - TrueBlue Cocktails Goes On Sampling Spree With Boomingdale's
"Leading Brands Inc. will be serving up more than 14,000 bottles of TrueBlue on April 8 to Bloomingdale's customers."
Promo (United States) - March, 2006 - Bloomingdale's gets a taste of B.C.-produced blueberry drink (PDF)
"Vancouver-area beverage company Leading Brands Inc. said it expects greater exposure in the U.S. for its new blueberry-juice cocktails."
The Vancouver Sun (British Columbia) - March, 2006 - TrueBlue and Bloomingdale's partner for a national promotion
"Celebrating 'Denim Days' By Giving Customers a Unique TrueBlue Experience."
BevNet (United States) - March, 2006 - Off the shelves drink up (PDF)
"Now you can increase your intake no matter the season with TrueBlue Blueberry Cocktail Juice."
Times Herald (Chicago) - March, 2006 - Reduced-calorie blueberry (PDF)
"Leading Brands Inc. launched LiteBlue Reduced Calorie Blueberry Juice Cocktail."
Beverage Industry (United States) - March, 2006 - LiteBlue Reduced Calorie Blueberry Juice Cocktail (PDF)
"LiteBlue contains 50 percent less calories than the TrueBlue Blueberry Cocktails."
Convenience Store News - February, 2006 - Blueberry enters the beverage scene
"We're huge fans of TrueBlue's blueberry cocktails blends. There's the original TrueBlue, which mixes blueberry and grape juices. And theres' LiteBlue - reduced-calorie cocktails in blueberry and blueberry-raspberry flavours."
Toronto Star - January, 2006 - Leading Brands Launches Three New Flavors of TrueBlue Blueberry Juice Cocktail (PDF)
"Leading Brands, Inc. has announced the launch of three new flavors of TrueBlue Blueberry Juice Cocktail: Blueberry-Green Tea, Blueberry-Pomegranate, and Blueberry Cranberry."
Today's Dietitian (United States) - January, 2006 - Vancouver bottler looking for fiscal thrill from blueberry hill (PDF)
"Leading Brands' TrueBlue venture tagged to lead transformation into a US$180 million beverage empire."
Business In Vancouver (British Columbia) - January, 2006 - Sing the Blues (PDF)
"Blueberries may be the biggest berry beverage breakthrough yet."
FoodProcessing.com (United States) - January, 2006 - Consume: Blueberry Juice
"While foods that involve blueberries... are delicious, TrueBlue blueberry juice... gets to the heart of the matter: the taste of the berries themselves. It’s served best chilled, over a glass of ice."
DOSE Magazine - January, 2006 - Sing the Blues
"TrueBlue was such a success the company followed immediatly with combinations such as blueberry-cranberry, blueberry-green tea and blueberry-pomegranate."
Wellness Foods Magazine - December, 2005 - TrueBlue a healthy alternative
"New natural blueberry-based fruit juice bottled in Edmonton"
Sun Business News - November, 2005 - TrueBlue a healthy alternative
"New natural blueberry-based fruit juice bottled in Edmonton"
Edmonton Sun - November, 2005 - Battle of the Blueberry
"According to Leading Brands Inc. there is presently no national blueberry juice brand of any kind and they think it's time for a change..."
Canadian Vending Magazine - November, 2005 - New Products Feature
"Vancouver-based Leading Brands Inc. has launched LiteBlue Reduced Calorie Blueberry Juice cocktail. The juice is sweetened with a combination of cane sugar and Splenda..."
Food In Canada Magazine - October, 2005 - Un cocktail aux bleuets, faible en calories
Votre Depanneur - September, 2005 - Getting Light
"Leading Brands, Inc. announces the launch of LiteBlue™ Reduced Calorie Blueberry Juice Cocktail..."
C-Store Canada - September, 2005 - Leading Brands Announces Launch of Thrre New Flavours of TrueBlue Blueberry Juice Cocktail
"Leading Brands, Inc. has launched three new flavours of TrueBlue Blueberry Juice Cocktail in Canada..."
Western Grocer - August, 2005 - Inspired Cocktail Mixes
"It's always exciting to play with new mixes and ingredients behind the bar. A local Vancouver company has just launched a new range of premium blueberry juice cocktails called TrueBlue..."
Tapped.com Magazine - August, 2005 - Blue Shield / Remède indigo
"A Vancouver company has launched TrueBlue, a juice cocktail harnessing the antioxidant properties of blueberries..."
Air Canada, EnRoute Magazine - June, 2005 - TrueBlue Billboard Campaign, Eastern Canada (French)
Translation: More Antioxidants, Fewer Calories, Tastes Great.
- May, 2005 - TrueBlue Maintentant Place Aux Bleuets (French)
l'alimentation - May, 2005 - TrueBlue
"Leading Brands provides another healthy twist..."
Grocer Today - May, 2005 - Three New Flavors of TrueBlue™ Introduced
"Leading Brands announced the launch of three new flavors of TrueBlue Blueberry Juice Cocktail in both the United States and Canada."
Food Production Management - May, 2005 - BEV NET Product Review: TrueBlue™
"The Company indicated that 16 oz of TrueBlue™ Juice Cocktail, contains as much juice as a full serving of fresh blueberries."
bevnet.com - April, 2005 - Leading Brands Inc. has launched TrueBlue™ Blueberry Juice Cocktail
"Leading Brands Inc. has launched TrueBlue™ Blueberry Juice Cocktail, a new juice category in North America"
CSP (Convenience Store / Petroleum) Magazine - March, 2005 - Product Alert - TrueBlue™ Juice Cocktails
"TrueBlue Blueberry Juice Cocktail has been introduced in the US and in Canada in a rectangular 64 oz. (1.89 L) PET plastic bottle..."
Datamonitor - March, 2005 - Leading Brands Announces Launch of TrueBlue™ Blueberry Juice Cocktail
"Leading Brands Inc. has launched TrueBlue™ Blueblerry Juice Cocktail in both the United States and Canada."
C-Store Canada - February, 2005 - Beverage World Feature Product
"For those consumers looking for a bit more antioxidant action."
Beverage World - January, 2005 - LBI Launches TrueBlue Blueberry Juice Cocktail
"Leading Brands Inc. (LBI) announces the launch of TrueBlue Blueberry Juice Cocktail in both the US and Canada."
Food Production Management - January, 2005 - Drink your Blueberries
"The blueberry is about to go mainstream. Leading Brands of Vancouver created TrueBlue Blueberry Juice after hearing buzz about the fruit's high antioxidant properties."
Marketing Magazine - January, 2005 - Ming Pao Article
Ming Pao - January, 2005 - Leading Brands has launched TrueBlue™ Blueberry Juice
New product announcment for TrueBlue™
Beverage Spectrum - January, 2005 - Toasting a new brew
BC growers pin hopes on nutritious blueberry cocktail
Peace Arch News (Metro Valley News) - December, 2004 - Blue horizons
Juice bottler hope to capitalize on the rising popularity of blueberries
Richmond Review - December, 2004 - Bleu santé (French)
Le Journal Sante - December, 2004 - TrueBlue - baby, I love you?
Leading Brands has unveiled its first blueberry juice-based beverage called TrueBlue Blueberry Juice Cocktail, which is set to debut across the United States and Canada later in November 2004
Functional Drinks - November, 2004
