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About LiteBlue™

TrueBlue is a delicious blueberry juice that I feel good giving to my 3 young girls. They love it and I love the healthiness that it brings to their day!

Suzanna L
San Fransisco,
California

   

LiteBlue
50% less calories than TrueBlue™

Available in 64oz (1.89L) bottles.

LiteBlue™ Blueberry LiteBlue™ Blueberry Raspberry

Click on a flavor above for more information.
 
   

Now you can enjoy the same great taste of TrueBlue™ Blueberry Cocktail
with 50% less sugar and calories!

Sweetened with a combination of cane sugar and Splenda® brand sweetener, LiteBlue™ is the perfect choice for calorie and sugar reduced diets.  Unlike other reduced calorie juices, LiteBlue™ is true to the flavor profile of TrueBlue™ with a fresh, natural taste.  Extensive research and taste testing showed that consumers overwhelmingly love the taste of TrueBlue™ - LiteBlue™ captures that taste in this new, lighter formulation.

Each 500 mL glass of LiteBlue™ has as much juice as a full serving of fresh blueberries. According to Canada’s Food Guide, one serving of fresh blueberries = 1/2 cup. LiteBlue™ is available in two great flavors: traditional Blueberry and new Blueberry Raspberry.  LiteBlue is all natural, without artificial flavors or colors and does not contain High Fructose Corn Syrup, Glucose or Fructose.