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Frequently Asked Questions

TrueBlue is a delicious blueberry juice that I feel good giving to my 3 young girls. They love it and I love the healthiness that it brings to their day!

Suzanna L
San Fransisco,
California

You can find answers to frequently asked questions about TrueBlue™ on this page. For more information about TrueBlue™ products, please contact us.

How long can I store opened TrueBlue™?
TrueBlue™ juice products do not contain preservatives and therefore, must be capped tightly and refrigerated after opening. For best results, use within 10 days.

How long can I store unopened TrueBlue™?
Unopened products under normal storage conditions are good for 6 to 12 months from the manufactured date. Please keep in mind that this will vary depending on the product and the storage conditions.

Where can I buy TrueBlue™?
For more information on where you can purchase TrueBlue™ products, visit our Where to Buy page.

Is TrueBlue™ pasteurized?
Yes, TrueBlue™ is pasteurized to ensure safety for our consumers.  Pasteurization (heating process) eliminates the possible presence of harmful bacteria.  By using this procedure, we eliminate the need for preservatives.  Because the product is pasteurized, remember to refrigerate after opening to maintain freshness.

Does pasteurization affect the antioxidant activity in the blueberries used to make TrueBlue™?
Pasteurization will lessen heat sensitive vitamins such as Vitamin C, but will not have an affect on the antioxidant compounds (such as anthocyanins) in blueberries. Two studies done on the effect of storage and processing of blueberries showed that there is actually an increase in the anthocyanin content after the blueberries were frozen and processed. (Journal of Agricultural and Food Chemistry, 2002, 50:893-898.)

Is the package recyclable?
Yes, all TrueBlue™ products are packaged using recyclable PET plastic juice containers.

What does “from concentrate” mean?
“From concentrate” means that at harvest time, the water is removed from the juice of the fruit.  Later, water is added back into the juice concentrate during the manufacturing stage.

What are antioxidants?
Antioxidants help neutralize harmful by-products called "free radicals" that can lead to cancer and other age-related diseases.  These molecules battle cell and DNA damage involved in cancer, heart disease, diabetes, and perhaps brain degeneration.  Anthocyanin (the pigment that makes blueberries blue) is thought to be responsible for this major health benefit. For more information about the health benefits of blueberries, click here.

Where can I get nutritional information on TrueBlue™ Products?
All TrueBlue™ products have the ingredient and nutritional information on the side panel of the label. This information is also available in the Nutritional Information section of this website.

How else can I use TrueBlue™ Products?
TrueBlue can be incorporated into many of your favorite food and drinks; it can provide a healthy alternative to “water” in recipes or can add a unique twist to others.  You will find samples of some great TrueBlue™ recipes in the Recipes section of this website. Enjoy!